In my report I will be focusing on branding within the creative industry. More specifically, I will be concentrating on finding out what is considered a 'good' brand, and what qualities may affect this.
Branding is especially important for unestablished artists because YOU are your own brand; you represent yourself and your work and so you need a consistent platform on which to do this. As I also have some interests in Graphic Design, and will soon be developing a brand for myself, I thought this would be a really useful topic to write a report on as I will be able to use the findings and conclusion to help me further my own personal branding.
First I will collect primary research in the form of a survey to determine what people recognise, like and dislike about brands, focusing mainly on artist branding rather than brands in other industries. This is because the survey will be shared through social media sites such as Facebook and Linkedin where the people who will be accessing the survey are likely to be in the same profession I am; my friends lists consist mainly of other students and artists and so these opinions are the ones I will be collecting.
Secondary research will be performed using books and websites, and the findings will be used to conclude what exactly does make a brand good.
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