Tuesday, 1 April 2014

Agencies

The right agent or agency can provide plenty of work and job opportunities for any artist, and thus they are an important part of the industry. They are especially skilled at networking and this is what makes them so valuable.

So how do you choose the right agent for you and your style?
  • Some agents may have a 'house' style
  • Some may focus only on UK opportunities
  • Some may be able to look over the EU too
  • Others may even have worldwide connections
  • They may only target a specific market
  • Some agents may push you to be 'flexible' to meet income opportunities
  • A good agent should try to push you as a 'brand'
This leads me to ask myself what my expectations are.
  • How do I want to be represented?
  • How do I want to be perceived by the industry?
  • How will I want to win commissions?
 These are important questions related to my practice and so I will be researching some agencies that interest me and that I feel could potentially represent me properly.

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